I found myself in Delaware after I finished studying at The School of Visual Arts. I started picking up work with small businesses in the area. What I discovered is that many businesses had practical needs: logos, tag lines, business cards, websites, and other media. I called this "practical advertising" since these were tools that helped a business get their brand out there to market themselves. During this time, I was the writer, designer, and account manager all rolled into one. The biggest thing I learned is that every business wants to be successful and look good in the market. It's my job to help them do that.
Business Card Logos
More Practical Things I designed
Photo courtesy of Chris Bruni