NexGard

Sometimes straightforward is the best way to go.  Sometimes a more creative option is called for.  I can do both.  In these ads, we went with the straightforward approach, but I still challenged myself and the team to consider alternate solutions during the creation phase.  (see below)

 

Below is one of the scripts I wrote as a creative way to use the same footage we ended up shooting.

The produced spots:

Dog Director - Rookie

 

DIRECTOR

I know you are new to the business BO.

 

REVEAL BO a yellow lab puppy sitting on a beach near TV production equipment.

 

DIRECTOR

But, this is NexGard, the #1 monthly chew for dogs to protect against fleas and ticks.  I need you to do your best.  Can I count on you?

 

BO does something adorable as a puppy

 

DIRECTOR

He’s ready!

 

Existing Footage from NexGard commercial

 

BO running on beach with person

 

DIRECTOR (VO)

Yes, you love the beach!

 

BO playing in water.

SUPER:

8 weeks

 

DIRECTOR (VO)

Yes, NexGard is safe for puppies up to 8 weeks!

 

BO being held by person

 

DIRECTOR (VO)

Yes, you can get close because of NexGard!

 

Cut to Director walking up to BO

 

DIRECTOR

I see a bright future for you.

 

NEXGARD BOX

SUPER

What one little chew can do.

 

DIRECTOR VO

It IS amazing what one little chew can do.

 

DIRECTOR

BO I’m taking you out for dog food!

 

 

Creative Direction

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TV

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TV

Practical Advertising

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TV

 Pitch Video

Emails

Social Videos

Sponsored Videos

Mission & Bio

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Radio

Arena Campaign

Print

Web

Digital Assistants

Banners

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