MSG bag-free initiative
What started as a headline has grown into a full fledged campaign with multiple touch points. At this time, only the second phase of the campaign is out, so I can't show you everything yet.
The campaign started with the ticket envelopes at The Garden. This is the first time "Bring Less, Enjoy More" was revealed as a campaign idea.
Phase 2 began with new artwork and was placed around MSG.
Arcade banner at the entrance to Madison Square Garden
Watch this space as the campaign continues to roll out.