MSG bag-free initiative

What started as a headline has grown into a full fledged campaign with multiple touch points.  At this time, only the second phase of the campaign is out, so I can't show you everything yet.

The campaign started with the ticket envelopes at The Garden.  This is the first time "Bring Less, Enjoy More" was revealed as a campaign idea.

Phase 2 began with new artwork and was placed around MSG.

Arcade banner at the entrance to Madison Square Garden

Watch this space as the campaign continues to roll out.

Creative Direction

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TV

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TV

Practical Advertising

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TV

 Pitch Video

Emails

Social Videos

Sponsored Videos

Mission & Bio

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Radio

Arena Campaign

Print

Web

Digital Assistants

Banners

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